I was recently going through some old files and notebooks and came across a paper I wrote during my sophomore year in college (Spring 1980). The paper was for a course on the history of technology that I titled, Conditions of Technology Development. The professor, who happened to be the Assistant Dean of the College of […]
Sounds like a silly question, doesn’t it? It’s not. We are bombarded with visual logo’s that help sell a brand – why not audio? In the last few years, audio logo’s (sound branding) have become THE thing to have in the brand arsenal with the objective of becoming the “hook” to get people to pay attention. One example of an audio logo is the Intel “bong” (audio).