Sharing is Caring – So Share Your Idea!

graphic of sharing ideas and why teams are important

One of the biggest mistakes we make in life is convincing ourselves that our ideas are unique and ours alone. We rationalize keeping our ideas to ourselves because we are afraid that others will steal them, or worst—we believe our ideas aren’t good enough. Our ideas are precious, but they aren’t that unique nor that […]

How To Segment Your Customer For Better Innovation

How To Segment Your Customer For Better Innovation

  How do you look at your customers? Do you put a face to them? Do you make them real so that the team creating the innovations has a clear target? The one thing that gets me going is when teams start talking about customers in terms that are meaningless to innovators. The one that […]