Here Is The Metric That Can Predict Future Innovation Value

How do you measure the productivity of your innovation investment?  The goal of any R&D organization is to conceive, develop and deliver product and/or services that customers will highly value and therefore be willing to pay a margin premium. The challenge is that the standard metric for innovation value is: R&D Productivity = R&D / Sales Every […]

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Creative Economy – How Should It Be Defined?

  There is a ongoing battle in the “creativity” community on how best to define the creative economy. Why is this so important? To prove that something exists, in this case an emerging economy, you must be able to measure it. There are two fundamental camps: The creative economy is defined by companies that participate […]