Innovation
These essays on innovation cover a wide range of topics, from the basics of innovation to detailed case studies and examples. Each essay is designed to give readers an understanding of the principles that drive innovation while providing practical advice on creating successful innovations. Through these essays, I aim to help readers better understand the process of innovation and use it more effectively in their own lives.
What will future customers’ buying criteria be
A big part of any business is being aware of, and responding to, the life cycles of the industry and its customers. Some of these are easy to see; you only need a cursory understanding of the effect of OPEC on gas prices in the early ’70s to understand why
Who will not buy my product because they feel something is objectionable about it
Have you ever purchased a product that others hated? Or what about the opposite .. .have you ever seen others using a product or service that you absolutely despised? The flipside to any positive emotional connection is a negative one. If you are producing a product or service that is inspiring
What Industries Are Analogous To Ours
No matter what business we are in, we are all fighting essentially the same fight—designing a product that a customer will prefer over that of our competitor. To do this, we need to constantly be aware of how our business environment is evolving, how our customers are changing, and
How Can I Take Advantage Of Emerging Trends And Fads
“Weak signals” are the equivalent of a canary in a coal mine. They are the unspoken needs and wants of your customers, and they are also the arrows pointing to what your customers are going to need and want in the future.
What Customer Segments Will Emerge In 5 Years
With any radical idea you will see the corporate antibodies come out of the woodwork, giving all the standard reasons why the idea will “never happen.” Remember, the fundamental assumption of the corporate antibody is that the future will be the same as today. Your customers are going to change.
4 Lessons Learned Through Pentagon Innovations
In terms of creating “Big Hairy Audacious Goals” (BHAGs) and developing an indisputable culture, there are few organizations that rival Pentagon innovations. Since the Department of Defense’s (DoD) innovations are the difference between life and death for servicemen and women, the creative process b
Government Innovations: Past, Present, and Future
The world is moving forward. Some countries get left behind, while some move ahead. The deciding factor is not which country has the most intelligent residents. There has, in fact, been example after example of people of all different nationalities creating impactful innovations. The deciding factor
10 Colleges That Offer Innovation Degrees and Majors
Innovation is currently one of the most sought-after qualities in business. Yet it’s also elusive. How do you encourage innovative and creative thinking in yourself and others? One approach is to study it in college. Yes, there are now colleges and universities that offer degree programs that award
How NASA Technology has Turned Into Innovation for Many
Successful governments look to the future. They innovate. They find ways to make things more efficient, both in terms of time and in terms of money. Sometimes they develop incredible products that work better than they could have ever imagined, and used more widely than originally planned for. The p
Innovation by Design: When Bad Designs Lead To Failed Innovations
Innovation is a process. It’s not just an idea that turns into a revolutionary product and changes the world. It takes work, trial and error, and most of all, design. Design can be the difference between a product, service, or experience that alters the way people live, and something that is forgott
