If You Want To Innovate Then Avoid The Herd: Groupthink Leads to Bad Decisions

Research on small groups has found that people in groups tend to “like” people who are most like them. They tend to establish norms or limits to behavior to make sure similarity and harmony is nurtured or even enforced. This normal group behavior (groupthink) can turn into a problem, however, because breakaway ideas that may […]

Don't Get Caught In Group Think