Why do organizations create mediocre mission statements? Where is the innovation?

Whats wrong with the mission statement

Over the years, I’ve seen my fair share of poorly written mission statements.  The steps to creating them, in my opinion accurately represented by the cartoon, quickly become one more activity that is turned into a repeatable process my some well-meaning consultant. Have you noticed what’s missing from most mission statements? Any kind of innovation and creativity.  What is […]