Polaroid
Is it foolish to continue an obsolete product?
What would you have to do to make your company, and its product, so essential to your customer that they would refuse to let your business die? Imagine that kind of passion for what you do. Imagine a customer base so emotionally invested in the unique characteristics and qualities of your particular
The Impossible Project: Take something old and make it new again.
What if your best new business idea is simply a way to make an old idea new again? That is the question asked by the drivers behind The Impossible Project, a leap of faith effort to bring back analog instant photography invented by Polaroid. In 2008, Polaroid announced it would dismantle all product
