product innovation
Getting The Timing Right For An Innovation – Like a slate!
I’m a firm believer that the difference between a good idea and a great idea is getting the timing right. There are a number of items to consider when deciding when is the right time to bring an innovation to market. For example: Is there a technology coming that will transform the experience/marke
Can Design Increase Your Likelihood For Success?
The UK Design Council has a new case study up, on how design was used to prop up declining sales of steam irons as well as competing with cheaper asian imports. Here’s a snippet. The product was based on detailed analysis of the market which highlighted two areas for product innovation which would p
