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sell your product

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Keep your users passionate in a positive way

I’ve never shopped at the online craft marketplace Etsy.com. I’m not often in the market for hand-knitted iPod cozies, customized guitar cables, or the like. However, since 2005 Etsy.com has signed more than 400,000 merchants and nearly seven million users. Their annual sales figures for 2010 were $

passionate
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Your objective is to sell your product. Your customers objective is to solve a problem.

Once a product has sold, it’s pretty much out of your control. You may have an idea why people will buy it, and what they’ll do with it, but the most you can ever do is guess. So why are you assuming that you know what your customer actually likes and values about your product, […]

solve a problem