tobacco
The Benefit of Being Strategically Disliked
The flipside to any positive emotional connotation or connection is a negative one. If you are inspiring enough such that some people love what you are doing, odds are you are going to be inspiring others to dislike your product with an equal passion. Plenty of companies trade on the fact that they
![being strategically disliked](/content/images/size/w1460/format/webp/wp-content/uploads/2019/05/being-strategically-disliked.jpg)