How do you know that your new business idea is the one that will be the big success? This video shares the how, including a short clip of a guerrilla approach to test ideas we did recently.
Gorilla Approach To Test Your Ideas
This video shares the how and why to using the gorilla approach. It also includes some clips of a live gorilla test we did in a local shopping mall to get random consumers input and feedback on some of the work we are doing on a new idea.
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Love the video post…One cheap and fast testing technique that I’ve been using is to create a one-page ad and show it to people while they are pumping gas. I’ve found it’s a great opportunity to grab people’s attention for feedback.
Michael ..
I love the idea. Any chance I could see a sample of what you show??