It’s that time of year when companies prepare to show off their latest technology innovation at the show to end all shows – CES (Consumer Electronics Show). Given the changes in my role at HP, I thought I was going to be able to dodge going. Instead, I will be attending CES this year as press. You heard that right — I will be reporting the innovation at CES rather than trying to convince a reporter that my stuff is the cool stuff they should be writing about.
Am I going or coming from the dark side?
With that said, I have low expectations based on the press releases that I’m getting from every vendor attending the show. The result is a pile of “me to” ideas with maybe some minor incremental innovation to make it look good.
To filter through the press releases, I’ve developed a formula. I count the number of times words like innovation, breakthrough, revolutionary, never before and invented appear. The more they appear, the less likely that there is something truly interesting being announced.