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Link to Booz Allen Report

A number of you have either emailed or Skyp’d me for more info on the Booz Allen report titled: Money Isn’t Everything – Lavish R&D Budgets Don’t Guarantee Performance As I mentioned in this weeks podcast, the one correlation that the report does uncover is that R&D spend (as a ratio to sales) does

Phil McKinney
Phil McKinney
— 1 min read
Booz Allen report

A number of you have either emailed or Skyp'd me for more info on the Booz Allen report titled: Money Isn't Everything – Lavish R&D Budgets Don't Guarantee Performance
As I mentioned in this weeks podcast, the one correlation that the report does uncover is that R&D spend (as a ratio to sales) does have influence on ‘gross margin'. The rational is that gross margin is an indicator of a “better moustrap” (product differentiation). One more piece of data for you to use with your respective management teams to justify the investment in innovation.
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Phil McKinney

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Phil McKinney is an innovator, podcaster, author, and speaker. He is the retired CTO of HP. Phil's book, Beyond The Obvious, shares his expertise and lessons learned on innovation and creativity.

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