Killer Questions
There Really is a Killer Question Card Deck ….
As a result of the twitter feed of killer questions, I’ve received a number of emails asking about the background on the killer questions. Since it seems like of a topic of interest, I thought I would give you some insight into how they came about …
Killer Question #38
Killer Question #38: What makes my product hard to use? Have you ever wondered what life was like before battery powered power tools? Killer Question #38: What makes my product hard to use?
Killer Question #7
When things get tough, the common reaction is to scale back and standardize the processes. The objective is to take costs out of the business. What would happened if you went the opposite direction? Rather than standardize, why not customize?
What are the unshakable beliefs in my industry about what customers want? What if the opposite where true?
Its easy when we are being successful to stick our heads in the sand and believe our own PR. We can easily brush off minor threats with the argument that the customer wouldn’t go for whatever was being offered. We hold on to the belief that we know best what trade-offs they are not willing to make.
Could you standardize a custom product?
Target’s (TGT ) focus on value brough unique products to the average consumer with their design-for-the-masses housewares by big names such as Philippe Starck and Cynthia Rowley. So how did Target transform what has been highly customized products for the rich and famous and bring it to the masses?
Killer Question #27
It all started with an idea and a passion. In 1901, William S. Harley, age 21, took an idea and created a blueprint drawing of an engine designed to fit into a bicycle. Over the next few years, its the passion and determination of William Harley and Arthur Davidson that turn the blueprint into a wor
What is inconvenient about assembling your product?
When you think of “ease of assembly”, you normally don’t think of furniture. The first challenge in trying to figure out how to get the pieces home before you can event start. Then you have to decipher the instructions only to end up with something that doesn’t look like what you saw in the store an
Could I offer my product at 5 times the cost? FedEx Did!
Killer Question #17: Could I offer my product at 5 times the cost if it had greater feature/function?
What do people not like about the process of purchasing my product?
I’m a firm believer that better questions result in better ideas which lead to better innovations. So what are some of these killer questions? Over the years, I’ve collected a list of +75 questions that breakthrough the fog and help individuals and teams come up with killer ideas. One such question
The emerging creative economy …
I’m a big believer that we are on cusp of a change from the information economy to the creative economy. We’ve been through these kinds of changes before with the shift from agriculture to industrial to information and now to the emerging creative economy. Why do I believe that this change is coming
