Don’t get enamored with the new and shiny. It could be a trap.

When it comes to new innovations, we sometimes ignore the underlying ideas that make it work. It is hard but we need to look beyond the new and shiny and understand what makes the innovation an innovation. Since I announced the book, I’ve been swamped with offers from companies and consultants with what they claim […]

new and shiny word of mouth

Word of Mouth

Word of mouth is a powerful way to “spread the word”. In a recent article that was posted on the Customer Evangelists Blog. The numbers say it all …. 56: The average number of times an American discusses brands in ordinary conversations every week. 72%: The percentage of brand-related opinions delivered from a person to […]

Word of Mouth