Test Your New Business Ideas Guerrilla Style

How do you know that your new business idea is the one that will be a big success? This video shares the how including a short clip of a guerrilla approach to test ideas we did recently. Gorilla Approach To Test Your Ideas This video shares how and why to use the gorilla approach. It […]

Phil McKinney

28 Aug 2013 — 1 min read

How do you know that your new business idea is the one that will be a big success? This video shares the how including a short clip of a guerrilla approach to test ideas we did recently.

Gorilla Approach To Test Your Ideas

This video shares how and why to use the gorilla approach. It also includes some clips of a live gorilla test we did in a local shopping mall to get random consumers input and feedback on some of the work we are doing on a new idea.

Subscribe to my YouTube channel

Blog How To business idea creativity guerrilla Innovation new business idea new idea

Phil McKinney Twitter

Phil McKinney is an innovator, podcaster, author, and speaker. He is the retired CTO of HP. Phil's book, Beyond The Obvious, shares his expertise and lessons learned on innovation and creativity.

Comments

Fear Steals Your Best Ideas

Fear isn't just an emotion - it's secretly sabotaging your success. Discover the real-world cost of playing it safe and learn practical ways to stop fear from killing your best ideas. Warning: This article might make you actually do that thing you've been putting off.

9 Jun 2024

Paid Members Public

Too Big to Fail? Think Again

It is dangerous to believe that an organization is immune to failure because of its size. Historical evidence proves that size and market dominance are no safeguards against failure. Success is earned by adaptability, innovation, and a relentless commitment to meeting changing demands.

23 Feb 2024

Paid Members Public

The Hidden Price of Tomorrow's Innovations

In the quest for a tech utopia, what shadows lurk behind innovation's glow? What are the untold costs and narratives masked in progress? We need to take a balanced perspective on technological utopianism so that we have a future that is not just bright but also truly beneficial for all.