As some of you know, I'm currently on the Board for the Institute For Innovation and Information Productivity (IIIP). One of the projects we fund is the annual Innovation Confidence Index. Some background: IIIP commissioned the Hunter Centre for Entrepreneurship at the University of Strathclyde in 2007 to develop reliable cross-national measures of consumer demand for innovation (Consumer Innovation Confidence – CIC). This year, with the third a new element was added measuring organizational confidence in innovation (Organization Innovation Confidence – OIC).
This is the third IIIP survey of innovation confidence. Following a successful pilot in the US in early 2007, 12 research teams participated in the first global measurement of national consumer innovation confidence (CIC) in the summer of that year. In 2008, over 81,000 individuals in 25 countries were surveyed, and a pilot survey of organization confidence index (OIC) was conducted in the UK . In 2009, CIC and OIC scores were calculated from the responses of 51,000 individuals in 18 nations plus two important commercial regions of China (Shen Zhen and Hong Kong SAR). Scanning all of the reports, national estimates of CIC are now available for 33 nations plus Hong Kong and Shen Zhen for at least one year, and national estimates of OIC are available for 18 nations plus Hong Kong and Shen Zhen.
Some have predicted that the low ranking for some countries was tied to the severe drop in consumer confidence between 2007 and 2008 and again in 2009 e. AC Nielsen found that General Consumer Confidence (GCC) in April 2008 dropped by an average of 8% for countries that participated in 2007 and 2008 IIIP survey. By contrast, the IIIP CIC Index in the six nations dropped by only 1% on average of the 2007 value; only in the UK did it drop by as much as 9% from the previous year.
So what is the ranking?? Below is the list in rank order (highest confidence to lowest) based on mean of the 2007 to 2009 survey results.
- United Arab Emirates
- South Africa
- United States
- United Kingdom
- Shen Zhen
- Korea Republic
- Hong Kong SAR
Interesting … Thoughts??
For the details, download the IIIP report “The IIIP Innovation Confidence Indexes 2009 Report”