Why best practices does not equal best strategy (video)

Best practices for innovation makes no sense. The consulting industry is built up on the idea of taking the “best” from each of their clients and merging them together and then selling them to all the companies within a given industry. So why is this a bad idea? Best practices make everyone the same — average. Innovation and creativity is about not being average. Its about standing out and doing something unexpected.

Link to video for download

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One thought on “Why best practices does not equal best strategy (video)

  1. Interesting thoughts, but I’m not sure that it was worth a video. It seems to work fine as an audio-only presentation, and makes it much more convenient to listen to while driving.

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