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The First Review of My Book Is In … Publishers Weekly
Just as in Hollywood, the book publishing industry has a process of reviewing new books and authors and then telling others what they think. In my case, the first review of my upcoming book, Beyond The Obvious, has been reviewed by Publishers Weekly. All in all, its a good review. McKinney, vice
How To Innovate A Retirement Party
When you put together a kick-ass innovation team, be careful as they will take that innovation skill and apply it to your retirement party. As you can see from the image, the team decided to take some license when it came to the cake. The entire thing is edible (yes – even the devices). In […]
Brand Innovation at HP
Back in 2008, the HP corporate marketing teams were tasked to drive a brand innovation project. To my surprise, since it was never made public, the Brand New blog wrote a fairly lengthy blog post on the project and pointed readers to Moving Brands who was part of the team. Moving Brands has posted
Will there be any new technology innovation at CES?
It’s that time of year when companies prepare to show off their latest technology innovation at the show to end all shows – CES (Consumer Electronics Show). Given the changes in my role at HP, I thought I was going to be able to dodge going. Instead, I will be attending CES this year as […]
Are you afraid of innovation?
What is an innophobic? It is a person who is so afraid of innovation that they won’t even try. Have you ever noticed that when someone asks you to do something that you’ve never tried before; you immediately start hearing voices in our head trying to convince you that you can’t do it? It happens [
Don’t get enamored with the new and shiny. It could be a trap.
When it comes to new innovations, we sometimes ignore the underlying ideas that make it work. It is hard but we need to look beyond the new and shiny and understand what makes the innovation an innovation. Since I announced the book, I’ve been swamped with offers from companies and consultants with
Why do organizations create mediocre mission statements? Where is the innovation?
Over the years, I’ve seen my fair share of poorly written mission statements. The steps to creating them, in my opinion accurately represented by the cartoon, quickly become one more activity that is turned into a repeatable process my some well-meaning consultant. Have you noticed what’s missing f
Improve your creativity or lose your job
The economy upon which companies and employees have built their future has changed. The creative economy requires that you improve your creativity or lose your job Just do a quick comparison of market capitalization to book value for public U.S. companies over the last two decades. There is a drama
Shrek’s law of innovation means blockbuster movies
As a trustee of the Computer History Museum and having worked closely with Jeffrey Katzenberg (CEO) and Ed Leonard (CTO) of DreamWorks Animation, I was asked to be the moderator for an event titled “The Technology of Animation”. I got to play Jay Leno for ~90 minutes and interview them in front of
Using morphine to hook your customers on your latest innovation
In today’s economy, organizations can’t grow revenue by flogging the same old stuff to the same old customers through the same old channels in the same old way. That’s what everyone else in your industry is doing. As I’ve said many times – being like everyone means you’re average which means you’r
